Gatorade
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When it comes to reaching fitness goals, people have good intentions, but they don’t always have what they need.
They need fuel and not just the electrolytes that Gatorade offers. They also need encouragement from a brand that thrives on finishing the job.
CW: Joel Stiling
Posters
Experiential
Message that shows up on sidewalks when it rains to encourage runners to finish their run.
Sign along running trails where an encouraging message shows up in different places depending on where the sun is.
Bottle packaging
Messages that can only be read completely once you finish the drink.